We have seen in the past about the Retail Specific Segmentation Standards and also some Segmentation Tools that help to achieve that.
Here we would delve bit deep into segmenting the social media users.
Behavioral Segmentation of Social Media Users
Social media users are classified as shown by the Klout Influencer Matrix given below
Depending on the Need / Goal, one can select the specific segment of users. IBM's Social Analytics Tool (SPSS) helps to identify the following from Social Data
Merging Social Data with CRM / Customer Data
The social users can also be segmented by demographics, geographics, which would provide information that might not be captured in CRM (for example, +Microsoft Dynamics ERP )
The 7 elements of social data
Sandile Mayambala a digital analyst as come up with the following combinations
It may not be possible to get all data points for every customer. In that case the data is normalized and analyzed
See also :How to Find Social Influencers using analytics,
Five Types of Social Media Influencers